The Dealers Selling System
The Dealers’ Selling System. Car dealers use different selling-systems that “work” for them. Some “aggressive” sales managers prefer looking like a non-aggressive dealer when “working” customers; one salesman for one car buyer. Sometimes, non-aggressive sales managers prefer looking like one of the big guys; lots of balloons and clowns walking about the car lot. No matter what “front” they portray, their car salesmen will always try to sell their available cars: If they can’t find a new car for their buyers, they will try to sell them one of their “great” cars in the used-car lot; If they can’t sell them either a new or a used car, then surely a 1997’s new car lease will “fix” their new-car woes.